How we achieved 110% revenue growth for Power Products Systems, in less than a year!
Power Product Systems is a premier ecommerce store specializing in Volvo Penta parts. Their online presence is anchored by their domain powerproductsystems.com, a go-to source for Volvo Penta parts.
Objectives
The primary goal was a smooth transition from Magento 1 to Magento 2, ensuring no significant loss in traffic or revenue. Beyond this, the ambitious targets were to double both traffic and revenue within 1-2 years.
Challenges
The website's large scale and complex structure, heavily reliant on the Volvo Penta catalog, presented significant challenges. The catalog's lack of key information and images further complicated the situation.
Results
In the post-migration phase of the website, there was an initial concern as the site witnessed a slight downturn, with traffic dipping by less than 10% and revenue experiencing a 5% decrease. However, this initial setback was short-lived. By the 3-month milestone, both traffic and revenue had not only recovered but returned to their pre-migration levels, indicating a successful adjustment period.
The most dramatic and encouraging changes were evident at the 1-year review. The metrics were nothing short of impressive, showcasing substantial growth. Impressions had skyrocketed by an astonishing 460%, while clicks surged by a remarkable 476%. Traffic had more than doubled, soaring over 200%, and revenue reflected this positive trend with a significant 110% jump. These figures highlighted the successful transition and growth of the site post-migration, marking it as a resounding success in digital performance and revenue generation.